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2023: A Year to Remember
As we bid farewell to the year 2023, it's time to reflect on the incredible journey that Happythreads has had over the past twelve months. From exciting photoshoots to charitable endeavours and business expansions, it has been a year full of accomplishments and positive changes.
Global Impact in Kenya
Our global highlight of the year was Happythreads' Scrubs making it to Kenya. Sally and her team wore our Koi Lite collection whilst working alongside local Kenyan dentists, to treat underprivileged communities in Nyahururu and Nakuru. Despite the challenging conditions, they managed to treat an inspirational 457 patients in just two weeks! Sally, thank you for choosing Happythreads and for your remarkable contribution to global dental health.
Our Warehouse Team
Our dedicated warehouse team played a crucial role in 2023, managing to pick a whopping amount of over 100,000 orders. Their hard work and dedication played a significant role in our company's success. A big congratulations to our warehouse team for their outstanding performance!
Our Customer Service Team
At Happythreads, prioritising customer service is at the core of our values, and the year 2023 was a shining example of this. Our amazing customer service team managed to answer 6000 more emails in 2023 compared to 2022 with an average of 91% answered in less than 24 hours. Further managing a response rate of just 24 seconds, I’d say that's quicker than a bot! GO TEAM!
Trade Show Success
In 2023, we were fortunate to participate in three trade shows in the UK and one in France, providing us with incredible opportunities to connect with our valued customers and share our passion for our product.
BDIA Dental Showcase (March): Our appearance at the BDIA Dental Showcase in March was a resounding success. We had the privilege of engaging with dental professionals and presenting our high-quality healthcare apparel to an enthusiastic audience.
BDCDS Dentistry Show in Birmingham (May): The British Dental Conference & Dentistry Show in Birmingham, held in May, is the largest dental show in the UK. Our participation in this event allowed us to connect with dental professionals and showcase our exceptional healthcare scrubs.
Dentistry Shows in London (September): In September, we extended our presence within the dental community by participating in the Dentistry Shows in London. This event helped show Happythreads as a trusted and recognised name in the industry.
We are overjoyed to report that we achieved remarkable success at each of these trade shows, with each event making over 100 sales. We want to express our deepest gratitude to our dedicated team members, some of whom flew in from Dublin to make these events a success.
Association dentaire française (ADF) Event (November): In November, we were delighted to share that our French team, Happyblouse, took part in the prestigious Association dentaire française (ADF) event in Paris. This event brought together dental professionals and experts from around the world to explore the latest trends, innovations, and technologies in dentistry.
This event was a triumph, with our dedicated seven staff members securing over 250 orders placed right on site. We extend our heartfelt gratitude to our incredible French Team for their outstanding work. Bravo!
Capturing the Essence of Happiness: April Photoshoot
In April, we had a photoshoot that expertly captured the essence of Happythreads. This special photoshoot not only spotlighted our vibrant and colourful scrubs but also artfully conveyed the heart of our brand, as it was set at our co-founder Abby’s dental clinic, Happyteeth. It served as a reminder of the joy and comfort that our scrubs bring to healthcare professionals, driven by our founder's vision and dedication.
This unique setting served as a reminder of the joy and comfort that our scrubs bring to healthcare professionals. It was a testament to Abby's vision and dedication as one of our founders, driving the mission to enhance the well-being of those in the healthcare field.
Investing in Our Capacity
In 2023, we made significant investments to increase our capacity to meet growing demand, including the addition of a second 6-head embroidery machine. This has allowed us to produce more embroidered items simultaneously, which significantly increased our overall production in 2023. We are even looking to expand our team even further to fully utilise this machine and keep up with all our customers' orders. A big thank you is deserved for our embroidery team and our amazing customers!
Expanding Our Product Line
Extending Our Cherokee Clothing Range
Our commitment to offering the best in healthcare apparel continued as we extended our Cherokee clothing range. These high-quality scrubs have become a favourite among healthcare professionals for their durability and style.
Introducing Cherokee Revolution
We introduced our Cherokee Revolution collection, the perfect harmony of comfort and durability. Cherokee has redefined the concept of essential uniforms by seamlessly blending functionality, style, and flexibility at a price that suits your budget.
Introducing Cherokee Core Stretch Collection
We introduced the Cherokee Core Stretch collection for those who prefer more flexibility. This has a modern fit and is made from a blend of cotton, polyester, and spandex twill, which provides exceptional flexibility and comfort allowing you to move with ease throughout your day.
Introducing Polo Shirts
Responding to our customers' requests for versatile workwear, we introduced polo shirts to our collection. These stylish and comfortable additions have been well-received and offer an excellent alternative for our valued customers.
Perfect For Everyone: Available in a unisex fit and a wide range of sizes (S-3XL), making them suitable for the entire team.
Supporting Charities
Donating Scrubs: Ongoing Support to Dentaid
We continued our ongoing support to Dentaid by providing dental staff with quality scrubs. In 2023, we donated 25 sets of scrubs to aid their valuable work in dental care.
Supporting Toilet Twinning & Aide Odontologique Internationale
In March, we donated £5,000 to Toilet Twinning, a charity dedicated to improving sanitation in underserved communities worldwide. Our contribution helped provide essential facilities to those in need.
Our French team, Happyblouse, continues to donate €1 to Aide Odontologique Internationale for every order placed on their website.
Supporting Breast Cancer Awareness: Marie Keating Foundation
In October, during Breast Cancer Awareness Month, we proudly supported the Marie Keating Foundation to aid in their vital work in breast cancer research and support. We launched a unique campaign that resonated with our wonderful customers: for every order placed on our website, we pledged to donate €1 to the Marie Keating Charity. The response was truly inspiring, and thanks to the support of our customers, we reached a remarkable €10,000 in just one month!
Supporting Employee Well-Being
Expanding Our Wellness Programme
Happythreads' commitment to employee well-being was further demonstrated by the expansion of our wellness program. We believe that a healthy and happy team is essential for our continued success.
Prioritising Well-Being: Duvet Day
Recognising the importance of self-care, we introduced a duvet day. This allows our employees to take a day off, no questions asked to help prioritise their well-being. A well-rested team is a happy team!
The year 2023 was marked by growth, community engagement, and a commitment to happiness and well-being. As we move forward into 2024, Happythreads remains dedicated to bringing comfort and joy to healthcare professionals while making a positive impact on our community and the world. Thank you for being a part of our journey in 2023, and we look forward to the exciting adventures that lie ahead.