Privacy policy

Last Updated: 04/03/2026

In compliance with the GDPR and the Irish Data Protection Acts 1988–2018

1. Data Controller

Happythreads is the “Data Controller” for information collected on this website.

•   Address: G14 Calmount Park, Dublin, Ireland

•   Email: wecare@happythreads.com

 

2. Information We Collect & Why

To provide a seamless experience, we process personal data under the following legal bases: Contractual Necessity (to fulfil your order), Consent (for marketing emails and non-essential cookies), and Legitimate Interest (to improve our service). We only send marketing emails to customers who have actively opted in. You may withdraw your consent at any time.

 

 

3. How We Share Your Data

We do not sell your information. To operate our business, we share data with “Data Processors” who are contractually bound to protect your information:

•   E-commerce Platform: Shopify (including Shopify Payments).

•   Alternative Payments: PayPal and secure Bank Transfers.

•   Logistics & Fulfilment: WaveOMS (managing warehouse operations).

•   Accounting: Xero (handling Irish Revenue compliance).

•   Customer Support: Gorgias (integrated helpdesk) and SnapEngage (Live Chat).

•   Marketing & Analytics: Mailchimp, Google Analytics 4, and Meta Pixels.

 

4. International Data Transfers

Some of our service providers (e.g., Shopify, Mailchimp, Gorgias) are based outside the European Economic Area (EEA). We ensure these transfers are protected by Standard Contractual Clauses (SCCs) or other legal safeguards approved by the European Commission.

 

5. Cookies and Tracking

We use cookies to enhance your shopping experience and track marketing effectiveness. Our cookie consent is managed via Cookiebot. Non-essential cookies are not loaded until you provide your consent.

•   Necessary Cookies: Required for the cart and secure checkout.

•   Analytical Cookies: Help us understand site usage (GA4).

•   Marketing Cookies: Used for relevant advertising (Meta Pixel).

Your Choice: You can manage your preferences via our Cookiebot consent banner. You have the right to “Reject All” non-essential cookies.

 

6. Data Retention

We keep your data only as long as necessary:

•   Financial Records: Retained for 6 years to comply with Irish tax law.

•   Marketing Data: Retained until you unsubscribe or after 24 months of inactivity.

 

7. Your Legal Rights

Under the GDPR, you have the following rights:

1. Right of Access: Request a copy of your data.

2. Right to Erasure: Request we delete your data (subject to legal/tax retention rules).

3. Right to Rectification: Request corrections to your information.

4. Right to Restriction of Processing: Request that we limit how we use your data in certain circumstances.

5. Right to Data Portability: Request your data in a structured, commonly used, machine-readable format.

6. Right to Object: Object to processing based on Legitimate Interest, including for direct marketing purposes.

7. Right to Withdraw Consent: Unsubscribe from marketing at any time via the link in our emails or by contacting us directly.

 

To exercise any of these rights, email wecare@happythreads.com. We will respond to all requests within one calendar month as required by GDPR. You may also lodge a complaint with the Data Protection Commission (DPC) of Ireland at www.dataprotection.ie.

 

8. Automated Decision-Making

We do not use solely automated decision-making that produces legal effects or similarly significant effects on you. Human oversight is maintained across all key decisions relating to your account and orders.

 

9. Secure Shopping & Payments

We use industry-standard encryption to protect your data.

•   Credit/Debit Cards: Handled securely via Shopify Payments (PCI-DSS compliant).

•   Alternative Payments: Securely processed via PayPal.

•   Bank Transfers: We provide IBAN details for B2B/B2C transfers; we do not store your personal bank login credentials.

 

Security Note: We will never ask for your credit card details or bank passwords via email.

 

Last reviewed: March 2026  •  Questions? Contact Customer Care